I'M ALYZA
I HELP COMPANIES BUILD PRODUCTS
I use my skills in design thinking to understood users and their pain points. I use those insights to identify opportunities for product improvements and use a lean approach to testing behaviour and facilitating stakeholder alignment. My sweet spot is combining user research, design thinking, and data analysis to set product strategy and prioritization.
SELECTED PROJECTS
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Foresight workshop & horizon scanning to inform organizational strategy.
Design strategy for customer- centric data collection system.
Dashboard design for loan recipient management.
Customer engagement strategy for a podcast app.
App design and product strategy for low-literate users.
Systems map of the cycle of public engagement in a humanitarian crisis.
Participatory research to evaluate stakeholder needs.
Future scenario building of early stage startup ecosystem for business model strategy.
Strategy for Senegalese street cat to obtain Canadian citizenship.
SERVICES
PRODUCT STRATEGY
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Lean experimentation
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Rapid prototyping for MVP definition and validation
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Roadmap development
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Customer engagement analytics
HUMAN - CENTERED DESIGN
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Customer/user research, analysis and recommendations
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Value proposition research
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Systems thinking and design
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Product design
PRODUCT & DESIGN PROCESS
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Feature prioritization
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Product team building
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Agile process implementation
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HCD training
WORKSHOP & SPRINT FACILITATION
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Design sprints
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Customer journey definition
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Strategic foresight
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Lean & Business Model Canvas